The efforts of green mobility have started taking the form of competition in the auto industry now. While Ford Motor Company (NYSE:F) had announced its initiative of Ford Smart Mobility in January 2015, Toyota Motor Corp (ADR) (NYSE:TM) has recently announced one step in green mobility push.
Ford’s initiative included a range of trials across the world and one of this includes car-sharing services in London. Toyota is aiming its trial in Tokyo with the electric car-motorbike that is three-wheeled. The efforts are directed towards blocking and reducing pollution, while also bringing down the gridlock.
Toyota’s Green Experiment
The company has decided to join hands with the car-sharing service provider, Park24 Co Ltd. the six-month alliance will call for Toyota to lease its i-Road concept vehicle, so as to find out the possibility of green-car sharing opportunity. This is similar to the car2go service of Daimler AG (OTCMKTS:DDAIF).
Toyota’s green experiment includes its three-wheeler called i-Road, which can lean ahead like a motocycle, but remains stable like a car. The experiment will let Toyota decide whether i-Road should be produced on a large scale or not.
The chief engineer of this concept, Akihiro Yanaka while talking to Reuters explained that the company wanted to offer a product that is convenient for drive in the city, and also offers fun.
Smart mobility: A new battleground for auto industry
The concept of smart mobility is gaining momentum at a faster pace among the automakers. With the worsening pollution, increasing urbanization and limited city spaces, the future will be dependent on smart and green mobility only.
The automaker to lead this way is Daimler of Germany, which has already started the car2go service. It already has more than 1 million members in 30 North American and European cities. The little Smart Fortwo car is booked with the help of a mobile application.