Apple Inc. (NASDAQ:AAPL) Uses Walkthrough Videos to Introduce its New Watch

Apple Inc. (NASDAQ:AAPL) has started a new program recently, to give guided tours of its new watch. Currently, there are three videos that help the users understand how the device may be used in day to day life. The three videos deal with the messaging, watch faces and digital touch communication features. These are just the first in a series of guided tours by Apple, to show what their new gadget has to offer. The company is trying to prove that the watch is not an extension of the i-Phone, it wants people to believe that the watch will soon become an integral part of everyone’s lives.

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For most buyers, the videos are more than enough to convince them that they need this watch. Apple also believes that the watch is so different from its previous gadgets that it needs walkthroughs to understand how it works. The videos also explain the changes to the interface design and why it was necessary to do so. There are a number of different components of the watch, which would seem new to the users and would take time getting used to. One such feature is the digital crown, a wheel on the side of the watch that helps you navigate with precision, something that cannot be done with a finger considering the size of the device.

The watch hosts a few buttons each designed for a specific task. One of the buttons is dedicated for your contacts screen. Apple has, for the first time, allowed multiple faces on its gadget. Each face can be customized by the user to fit his/her needs. Apple has also added a force touch feature, much like the ones available in androids. If you keep the screen pressed for a while, a small menu will open asking what to do with the selection. Apple Inc. (NASDAQ:AAPL) has finally added a number of features that the consumers had been asking for. The move from Apple does come quite late and we will have to wait until the launch of the watch to see the public’s reaction.


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Scott Sally

Scott Sally

Sally joined the US Markets Daily News Team in April 2011 as a Multimedia Journalist.