BlackBerry Ltd (NASDAQ:BBRY) Revamps Its Approach With BlackBerry Leap, Then Teases

Canadian telecommunication and wireless equipment company BlackBerry Ltd (NASDAQ:BBRY) is targeting road warriors, with the launch of its latest handset. The new product, Blackberry Leap, was launched on March 4 at the World Mobile Congress. This new product is designed to give buyers a maximum of 25 hours of battery life from a single charge. The combatant Canadian handset manufacturers as decided to move away from the traditional look and feel of the keyboard-laden passport.

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With the Leap, the BlackBerry Ltd (NASDAQ:BBRY) adds a more modern look, with a big touch screen, offering a 5 inch display. Additionally this display comes with a resolution of 1,280 x 720 and is powered by a Qualcomm processor as fast as 1.5GHS and 2GB of RAM that is dated. Users can also look forward to 16GB of storage onboard that is expandable. This is done through microSD card slot, a 2 megapixel forward-facing fixed-focused camera. Additionally, it has an 8 megapixel autofocus camera at the back. The Blackberry Leap also comes with a 2,800AH battery, features such as Bluetooth 4.0, GPS, Wi-Fi, and LTE connectivity that comes with standard.

The new phone will run on the Blackberry 10.3.1. Based on the specifications the Blackberry Leap is a mid-range device, and the announced cost of $275 does mirror that. According to the company the device is made for young professionals who value privacy and security in a package powerfully and modernly designed.

Mysteriously though, whilst the Blackberry Leap looks like an average handset, however, another designed that it briefly previewed at the launch was not. This device has been described as a union between the Blackberry Leap and the Passport. Whilst, the device was not named, it was revealed that it carries an all-touch display with a keyboard and is a dual-curved. It is modern day slide phone, with a curved display reminiscent of the one similar to the Galaxy S6 Edge.

Brown Terrel

Brown Terrel

Terrel is US Markets Daily's business news reporter. She joined US Markets Daily after five years as a print reporter.