BT Group plc (ADR) (NYSE:BT) Returns To Mobile Market

BT Group plc (ADR) (NYSE:BT) mobile service provider is making a comeback into the mobile industry. The company has been out of the industry for more than a decade. It was one of the pioneers of the UK’s mobile industry back in the 80’s but they had a falling off.

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The company had gone through rebranding to become O2 at some point in time. It even went through an acquisition by a Spanish company, where it became Telefonica. BT is premiering again with a series of services, ranging from 4G to broadband. It is beginning with a competitive price of £5particularly for broadband members.

One of BT’s entry strategy which aims to take advantage of giving its customers access to football games. By signing in to this contract, customers will be able to access premier league matches through an app, for which BT has secured the rights.

The competitivelypriced tariff as well as access to BT sports are expected to give BT a competitive advantage against the existing competitors. In addition, BT is throwing in over 5 million Wi-Fi hot spots to pull in a wider customer base.

The other packages being offered include 200 minutes of talk time, bundled with 500mb of 4G data. This package is set to be priced at £10 per month exclusive of BT broadband subscription. According to latest statistics, BT commands the largest number of consumers subscribed to the service. Though the provider is offering SIM-card services, currently there is no package inclusive of phones.

BT Group plc (ADR) (NYSE:BT)’s acquisition is yet to be flagged off and some competitors are against it. Its attractive packages have already started to capture the attention of these rivals.Some of the other competitors have already started announcing their plans to include extra packages to their services. Sky has already announced that the company will introduce mobile services. Sky has seen great success in the mobile industry and the new move to mobile services will give BT a healthy competition.

About the Author

Michael joined US Markets Daily in 2009 and is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments.

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