In today’s time, service quality matters more than the size of the company. The biggest broadband and cable service provider of the nation Comcast Corporation (NASDAQ:CMCSA) has been failing to meet the rising expectations of its customers year after year. The below-standard customer service quality and continuous price hikes have hurt Comcast’s market image badly.
Most of the small cable and broadband service providers of the country are not in favor of Comcast and Time Warner Cable Inc (NYSE:TWC) merger. They think that this deal will kill their business completely. On top of this, poor service quality of Comcast is creating problems for the company. Keeping all these facts aside, Comcast is trying its best to convince the U.S. regulators to allow it to merge, with Time Warner.
Final decision has not been made as the deal is under review by federal regulators in Washington, D.C. If Comcast succeeds in executing this deal, then it will be the sole player in the country to decide what people will see online and on TV and how much they will have to pay for it. The advocacy arm of consumer reports Consumers Union thinks that it is not a good deal for public. If both Comcast and Time Warner get merged, then consumers will have very few options to choose from. Who knows the situation can go from bad to worse, with no other option but to forcefully accept what is served?
Various nonprofit organizations and other bodies such as Consumers Union have been trying to put their point as to why this is not a consumer-friendly deal in front of the various regulatory bodies. Some of the major points of complaints are members of Congress, Justice Department, Federal Communications Commission, other policy makers and state attorneys. A new ad campaign stating the same message is going to be launched in a few days time. The primary objective of this ad campaign will be to spread the words “What’s worse than Comcast today? Comcast tomorrow.”