Delta Air Lines, Inc. (NYSE:DAL) and Zac Posen announced that they will team up to introduce high fashion and function to an innovative kind of runway under the airline company’s new uniform program. It is meant for almost all of its uniformed employees.
As per the program, Zac Posen will design a uniform and unique collection for airport customer service agents and its flights attendants while offering suggestions on the uniform project for Delta Cargo agents, ramp and ground support executives and Delta TechOps employees.
The management speaks
Tim Mapes, Delta’s Senior VP of Marketing, said that through challenges and wins, the Delta uniform has served as a source of pride for Delta people. It will continue to reflect the symbol of Delta values and the premium services it offers. It is the world class services for which Delta is known for.
With Zac’s expertise and talent, and in association with Delta people across world, the team looks forward to develop a functional, timeless and fashionable new collection that will serve as a point of pride and reflect the brand for the millions of customers who fly with Delta each year.
Posen is popular for his innovative and fresh designs. His brand of modern American glamour goes well with the brand attributes of Delta Air Lines, Inc. (NYSE:DAL). He will take care of the new uniform program which is going to be a multi-year project. Posen designs are popular from the red carpet in Hollywood to the White House.
Expressing his views on the new project, Posen said that he is delighted to associate with classic American brand and anticipates teaming with Delta employees to assess their needs and wants pertaining to the new collection. Together, they can include style innovation and everyday elegance to the air and ground staff alike, while making Delta employees’ look and feel best.