Facebook Inc (NASDAQ:FB) Enters Into Ad Measurement World

The news of Facebook Inc (NASDAQ:FB)‘s acquisition of TheFind hasn’t yet faded, and the social media giant in once again in the spotlight. As per the reports, Facebook has developed a tool. It would help the mobile application developers in measuring if any advertisement about their application led the users to download it or not.

Analyst identify potential hold signals in FB.

Facebook Targets Advertisement Industry:

The latest acquisition of Facebook was considered as the first step towards entering in the advertisement world. With the launch of this new application, Facebook Inc (NASDAQ:FB) has revealed its intentions that it won’t leave any stone unturned in order to grab a prominent place in the ad industry. Major developer conference of Facebook will commence on March 25, and experts are cocksure that the social media giant will announce the launch of its new tool in that conference.

The newly announce tool will have many advantages, but the best among them is that it will allow people to check if advertisements bought from any particular company works for them or not. In other words, they will be able to determine if their investment made in Facebook for advertisements is worth or not. If Facebook can meet the expectations of advertisers or business owners, then its revenue through advertisements may witness a huge increment in the near future.

Even though there are countless positives of this tool, but it will prove to be a drawback for those advertisers or startups, which already have similar applications in place to know the performance of their ads. Not only will it decrease their scope, but credibility as well. No Facebook Inc (NASDAQ:FB) spokesperson could be contacted to comment on this issue, but experts call it an important and positive step by this social media giant. The complete picture will be clear only after March 25, when Facebook is likely to make an official announcement about this new tool.

About the Author

Terrel is US Markets Daily's business news reporter. She joined US Markets Daily after five years as a print reporter.

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