Facebook Inc. (NASDAQ:FB) announced a new feature that will help in the prevention of suicides. In a world where money and user engagement seems to trump social responsibility, the social media giant has added a simple feature to help suicide. The update relies on users keeping a diligent eye for suspicious activity by allowing them to flag content on both the mobile and desktop versions of their platform that they find concerning. If Facebook friend’s sees any posts that might indicate the user is contemplating suicide they can click an arrow and report it. The company then will offer options to either contact the friend or contact another friend in order to quickly build a support network focused on helping the poster in question.
The Facebook Inc. (NASDAQ:FB) has partnered with Forefront, Now Matters Now, the National Suicide Prevention Lifeline and Save.org, which are some influential mental health organizations to create and develop the tool. The social media platform that Facebook offers is massively populated and the nature of the system makes personal communications and thoughts more evident than they may be in normal daily life. One of the most difficult aspects of suicide is the isolation factor. The platform presents a unique opportunity though as even in the most distressing of situations, users often still find time to share their thoughts.
Facebook Inc. (NASDAQ:FB) will keep staff available 24/7 to review every report to come through. Regardless of how significant they may seem the company plans to investigate each one. They will use a system to prioritize the reports and base them on such factors as self-injury. The company already has a system in place but is rather archaic. It required the concerned parties to upload screenshots of the posts that raised concerns or report the link to the company’s suicide prevention page.
The stock has been on a nice upswing since blasting past resistance at $78. The next challenge is at $82 and should it take that out it is in uncharted territory. Internals are solid and momentum is good.
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