Ford Motor Company (NYSE:F) has decided to partner with Microsoft Corporation (NASDAQ:MSFT) for expanding its connected car services. By the end of 2015, Ford has in pipeline, a range of plans, one of which includes fresh Service Delivery Network. This will allow automatic and wireless upgradation of its Sync 3 infotainment mechanism. Microsoft will offer its Azure platform, the cloud-based service for the same.
Features and characteristics of Sync 3
The new cloud-based service, prepared in association with Microsoft, will enable Ford to accumulate further information regarding the behavior of consumers while making use of the vehicle. The Executive Director of this segment of Ford, Don Butler said that the feature will enable the company to have a better grasp over the user experience in the interiors of the vehicle. However, everything will happen with the prior permission of these consumers.
The vehicle data, accumulated wirelessly. With the help of cloud services, can help in diagnosing the mechanical glitches through a remote location. Also, the scheduled maintenance alerts as well as other issues can be informed to the owners or dealers remotely.
From BlackBerry Ltd (NASDAQ:BBRY) to Microsoft: Ford’s Complete Circle
Ford, at first, had been using Microsoft’s cloud services for its connected car features. However, in the year 2013, it shifted to QNX Software Systems Co. of Blackberry for development of Sync 3 software. Sync 3 systems were created after its predecessors, My Ford Touch and Sync, created technical issues. The latter software was created jointly by Ford and Microsoft. However, rise in the complaints from consumers led to halt of Ford-Microsoft connection as well. But, the circle is completed after reconnection of the two.
New Sync 3 system was presented on the podium by Ford in December 2014. It will be installed in a few of the 2016 models of Ford vehicles.