Google Inc (NASDAQ:GOOGL) And Apple Inc. (NASDAQ:AAPL) Seek Alternative To Smartphone

Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) both have begun to market their wearable’s as an answer to Smartphone. Both the companies believe that Smartphone are not the correct way to connect to other people.

Have analyst identified a ongoing trend in GOOGL?

The news that Apple Inc. (NASDAQ:AAPL) and Goggle are trying to get people off smartphones is ironic, and both have done the most to hook people onto smartphones, Apple with its iPhone and Google Inc (NASDAQ:GOOGL) with its Android OS.

The first time any of the two companies made the argument against smartphones was in 2013 at a TED conference. Sergey Brin told in that conference that the hunched pose one makes while using a smartphone was the inspiration behind Google Glass. He further asked if the hunched pose of using a smartphone is the way people should be connected to information and other people.

Sergey Brin also noted the amount of time it takes using a smartphone in daily life. Smartphones are addictive and make you antisocial, and that is not the way Google would hike humanity to connect with each other.

Apple’s wrist watch was also developed due to similar concerns about smartphones. According to Kevin Lynch, Apple’s VP of technology, people are looking at their smartphones too much. He said that the reason to move beyond smartphones is so that human engagements have something more than a typical smartphone conversation.

It is ironic that the two company most interested in smartphone business are now trying to position themselves as the solution to a problem that they had a big hand in creating.

Though it can be agreed that a typical smartphone interaction leaves much to be desired, it is yet to be seen who will come up with the solution. Will it be the Google glasses that relay the information directly to the retina or will it be the Apple wrist watch that is a portable all in one gadget.

About the Author

Coper graduated from the University of Chicagi with majors in political science and journalism.

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