Google Inc (NASDAQ:GOOGL) has announced that it will start using a new system by the name of International Age Rating Coalition (IARC). This system was formed in partnership between rating groups such as PEGI based in Europe and the Entertainment Software Rating Board (ESRB).
The IARC was specifically conceptualized for digital stores, with the aim of generating standard rating for different territories while keeping into account cultural differences. Having been conceptualized in 2013, the system will in future also include electronics giants such as Nintendo, Sony Corp (ADR) (NYSE:SNE) and digital games from Microsoft Corporation (NASDAQ:MSFT). Of note, however, is the fact that there seem to be ambiguities as to other big players such Apple Inc. (NASDAQ:AAPL)‘s plan on adopting the system as well.
The ESRB will now have a bearing on Google as it continues to expand its domain. The ratings will be featured specifically on Google play games in the weeks ahead. This groundbreaking project is a step in the right direction that will regulate age rating.
Before conceptualization of the IARC rating, stores like the App Store and Google Play employed their brand of unique systems. They applied unique system as age ratings to apps and games. With the adaptation of the IARC, there will now be a standardized level to rate games and other apps. In adopting the system, game and app developers will complete a questionnaire whenever they are submitting games. This will enable the creation of an age rating for multiple regions.
This move by Google comes on the heels of its recent announcement that the company will vigorously attempt to stamp out game pirating and intruding apps. This will be done before these products reach in store. As a result, the company will also embark on installing a new review process for apps that will have to be manually verified by Google.