Hewlett-Packard Company (NYSE:HPQ) Premium Consumer NoteBook Strategy is Yielding Positive Results

A few years ago, Hewlett-Packard Company (NYSE:HPQ) was thriving as a manufacturer of premium laptops in the premium notebook field. However, Apple Inc. (NASDAQ:AAPL) came in and stole the shine with its stylish aluminum notebooks that quickly became a darling to many. HP thus resulted to the mid-range devices that have a big market due to their friendly prices.

The company had stopped concentrating on the premium devices, and that resulted in a negative impact for the tech firm. A few other companies took advantage of the declining popularity of the HP brand. Dell and Lenovo were among the firms that ventured into the premium device market with notebook computers.

The Halo effect has played a significant impact on the development of powerful computing machines particularly the design aspect and microchip technology. The competition was focused towards shrinking in size while at the same time improving the performance. Getting back to the premium laptop field has proven to be a smart move for HP. The company has been experiencing success with the latest notebooks such as the Spectre x360 and the HP Omen.

The new HP notebook approach has not been easy and such is expected in the future of the company. It is a move that requires careful and calculated steps because the slightest mistakes can lead to massive losses particularly at a time where it is increasingly difficult to maintain profits. Hewlett-Packard Company (NYSE:HPQ) maintains that the project must, therefore, be thoroughly researched progress must be cultivated at a careful pace.

Marketing the products is one of the most important aspects of the project. Of course, the content has to create enough attention in the market. Thus, it must live up to the expectations. One of the most important strategies is to include the latest powerful chips and computing capacity. Such heavy comes at a price and convincing consumers to purchase the product is even harder. However, the hope lies in the growing number of individuals willing to pay top dollar for high-end computing power.

Scott Sally

Scott Sally

Sally joined the US Markets Daily News Team in April 2011 as a Multimedia Journalist.