Intel Corporation (NASDAQ:INTC) Targeting Cheap Smartphone Makers With New Powerful Chips

Intel Corporation (NASDAQ:INTC) is still trying to catch up in the smartphone market. At the Mobile World Conference recently, Intel unveiled a series of mobile chips that are powerful but cheap. The step is seen as a strategy for the company to woo cheap smartphone vendors. Intel is also expected to make announcement about its wearable projects.

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Cheap smartphone makers are increasingly looking for new opportunities to put more power in their devices but still make the more affordable. In China, budget smartphone vendors such as Xiaomi have been able to significantly eat into the market share of larger rivals such as Samsung Electronics.

Intel Corporation (NASDAQ:INTC) has launched mobile chips known as Atom X3, X5 and X7, for the smartphone and tablet vendors that want to put more power in their budget devices. The processors are expected to ship in a wide range of mobile devices this year, starting with the current quarter.

Vendors sign up for X3 chip

The X3 processor is a cheap and entry-level smartphone chip that is designed to support both 3G and 4G LTE connectivity. About 20 smartphone maker have already signed up to bundle X3 chip in their devices. The first phones featuring X3 processor are expected to start arriving this quarter.

The X5 and X7 chip series are offered as mainstream and high-end mobile processors. The first devices featuring the chips are expected to start shipping in the first half of this year. The chips are expected to power various Windows and Android tablets.

High-performance modem

Intel Corporation (NASDAQ:INTC) also announced another hardware known as XMM at the MWC. The new advanced LTE modem promises stable connections and better speeds of up to 450Mbps. The hardware is also designed to support more efficient data usage.

Intel Corporation (NASDAQ:INTC) has not forgotten about wearable chips, especially for smartwatches. The company promised to make announcements about the same in the near future.

Brown Terrel

Brown Terrel

Terrel is US Markets Daily's business news reporter. She joined US Markets Daily after five years as a print reporter.