Is Apple Inc. (NASDAQ:AAPL) Venture For Apple TV Dead?

There has been a lot of speculation about Apple Inc. (NASDAQ:AAPL) venturing into the TV business for quite a long time now, but it seems highly unlikely that that dream is still valid.

Back in 2010, an analyst sent a statement hinting about an all-in-one TV system which Apple would eventually lean into as a future project. Additionally diseased former CEO Steve Jobs added more wood to that fire when he said that he was interested increasing an integrated TV set. In his statement he claimed that he had figured out how he would come up with the most simplistic user interface imaginable.

There are a few reasons why most people stopped having hopes for the highly anticipated project. It is already five years since the first hint about Apple TV. If we were still in the 80’s or 90’s that hope would still be alive right now. But we live in a world where technology advances at such a phenomenal pace.

If Apple were to follow up on such a project, it would have been done at most by 2013. For instance, the idea for the Apple Watch took only two years from conceptualization to actualization. So perhaps the whole story was just a rumor.

If it was a rumor that still leaves one wondering what Steve Jobs meant. Some analysts speculate that Jobs was on the right track when he first thought about the project. But at the time TV technology was not yet as advanced as it is today. According to their observation, TV technology has advanced past the level that Jobs had imagined.

Perhaps the act that the technology is already out there is the reason why Apple Inc. (NASDAQ:AAPL) has not bothered to venture into the TV business. However that does not shutter all hopes for a super TV from the giant tech company. Apple still has a lot of great ideas up its sleeves and it might surprise us with such reveals in the future.

 

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Cook Laurie

Cook Laurie

Laurie, a long-time member of the US Markets Daily general assignment reporter who has covered a variety of subjects from breaking news to investigative features, from stock markets to politics, and from neighborhood small business to global warming.