China’s largest online direct sales company, JD.Com Inc (ADR)(NASDAQ:JD), has announced a partnership in the luxury sunglasses field with Luxottica. As per the reports, Luxottica is the leading producer of luxury eyewear in the world and runs its operations at multiple locations. Once the partnership is executed, JD.Com will start offering sunglasses of some of the well-known brands in the world.
All the customers of JD.com will get access to some of the rarely seen varieties of sunglasses after the partnership between these two firms gets executed. Luxottica’s portfolio comprises of some of the leading eyewear brands such as Ray-Ban, Vogue and Oakley. As soon as this partnership is eventuated, customers of JD.com will be able to purchase a wide range of products without any hassle.
It’s a win-win situation for both the firms as JD.com will be able to add a lot more varieties in its existing portfolio than what it offers now after this partnership. At the same time, Luxottica will be able to leverage JD.com’s network. As per the reports, JD.com has a national wide network through various direct sales channels with same and the next day delivery facility; hence, Luxottica can easily expand its market reach within no time.
The senior leadership team of JD.com is delighted to enter into this partnership and hopes that everything will turn out as per plans. According to Lijun Xin, Vice President, JD.com, China’s growing economy is presenting a lot of opportunities for the e-commerce players.
People in Chin heavily depend on JD.com for reliable and convenient access to high-end and latest luxury goods across a wide range of products. These products range from accessories and clothing to cosmetic products. Luxottica is a global leader in the luxury eyewear market; hence, JD.com will be able to serve its customers in an effective way after this partnership. It will lead to increment in the market share and consumer base in the future.
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