In order to increase its market reach and expertise, LinkedIn Corp (NYSE:LNKD) has bought an online education company named Lynda.com for $1.5 billion. It would be wrong to call Lynda.com a start, for the company came into existence 20 years ago, well before Linked In was founded.
Road Ahead For Linked In:
Linked In is undoubtedly the best and the largest social media network for professionals, and with the acquisition of Lynda.com, it looks to elevate its position to another level. Lynda came into existence around two decades back with a book related to the procedure of designing websites. It managed to hit profitability for the first time in 1997 and then went on to establish itself as a web-based resource in year 2002.
It has become one of the sought after pioneers in today’s education industry. The company offers subscription-based online services to help people in learning various new skills through videos that produced in-house by the company. It appoints experts to take care of each and every subject to offer top-notched service quality to all the members.
It’s not the first time when someone has shown interest in Lynda.com’s proceedings. It managed to get $103 million in funding back in 2013 and $186 million in January 2015. LinkedIn Corp (NYSE:LNKD) is considered as one of the toughest contenders in the industry and known for acquiring startups that can add value to its portfolio. Some of the recent acquisitions of this social media giant are as follows-
Pulse for $90 million in 2013, SlideShare for $119 million in 2012, Bright for $120 million and Bizo for $175 million in 2014.
The acquisition of Lynda.com is expected to close in 2Q2015. It’s a clear indication that Linked In is looking forward to exploring career development field in the near future. With this transaction, it is all set to take its long term vision of connecting employees and employers to all new level.