Microsoft Corporation (NASDAQ:MSFT) Intends To Have A Unified User Base

Most of the participants were surprised when Microsoft Corporation (NASDAQ:MSFT) said that Windows 10 would be a free and automatic upgrade from Windows 8 or 7. It was never before the company had handed out is operating systems. However, it was forced to take this step after the poor performance of Windows 8. Even many considered that just because Windows 8 didn’t perform well, Microsoft skipped version 9 and introduced 10.

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Need of the hour

It is evident that Microsoft is looking for a unified user base for Windows 10. Terry Myerson, the Chief of Windows said that the company is upgrading all qualified PCs, non-genuine and genuine, to Windows 10. Anyone who owns a qualified system can opt for Windows 10 up gradation, including the users who have pirated copies of Windows on their system. It implies that even if a user has illegitimate copy of Windows 7 or 8, still he would have the choice to upgrade to Windows 10 for free.

The reasons

Here, it might seem Microsoft has taken an irrational decision, but when examined closer, decision makes the sense. Microsoft has struggled with piracy problems. Also, the contribution of licensing in total revenue is on the decline. It has declined to 16% from 23% in a year, between Office licenses and Windows. The message here is that with a legitimate version of Windows, even pirates would consider spending on other Microsoft’s products like Office 365 and Skype.

The scope

The new measure is considered as an olive branch to China where more than 75% of all PC software is pirated. Microsoft Corporation (NASDAQ:MSFT) can convert all these illegitimate systems into legitimate users with the new decision. It is a justified move as instead of spending huge amount of money in developing anti-piracy steps, the company is giving a straight way to Windows 10.



Erica is a graduate of New York University's school of Journalism. She joined US Markets Daily as a general assignment reporter in January of 2008.