Microsoft Corporation (NASDAQ:MSFT) is using some smart retention methods and offering owners of the old Surface pad a cash payout for their used product. There is a catch to the deal though; you have to buy the new Surface Model. It’s a smart move and looks to keep users away from venturing into other brands models such as Apple’s iPad.
For those with the older models like the Surface RT, it can be an easy way to avoid the hassles of selling on craigslist or worse yet, leaving it around to gather dust. The old model has to be in good working condition but the company is offering up to $650 for trade-ins. The amount a seller gets depends on storage size and such. At any rate it is good for Microsoft loyalists and good for Microsoft Corporation (NASDAQ:MSFT). Mobile pads are gaining in popularity as the newest models act and operated as well as or even better than laptops. The trade has to be made before March 8th and can be dome at any Microsoft seller’s store.
Microsoft Corporation (NASDAQ:MSFT) is pushing the marketing hard on the new release and it coincides with the release of Windows 10. Windows 10 is the company’s latest update to its Windows operating system franchise. Even users of the soon to be obsolete Windows OS versions prior to the release of 10, will get a free upgrade within the first month of the new release. It is part of what the company expects to be a huge spring season. The Surface pad is very innovative and offers some nice features you can’t get with the iPad.
The stock is working its way off a bottom it set a short time ago at $40.34. It is trying to fill the gap created when the stock sold off over earnings. There is heavy resistance at $45.08 but is it can move past that it’s a free ride up to $47.