Microsoft Corporation (NASDAQ:MSFT) is developing an advanced version of its digital assistant tool, Cortana, that may be available on rival platforms in the near future. The tool is also expected to be available on desktop with the launch of Windows 10 operating system later this year.
Microsoft Corporation (NASDAQ:MSFT)’s Cortana has been available on Windows phones for nearly a year and the company is considering expanding its adoption through rival platforms. People familiar with the plans cited that Microsoft intends to make Cortana available for use on tablets and phones that run Google Inc (NASDAQ:GOOGL)’s Android and Apple Inc. (NASDAQ:AAPL)’s iOS.
Enrichment of Cortana is part of Microsoft Corporation (NASDAQ:MSFT)’s Einstein project. According to Eric Horvitz, a Microsoft executive who is part of Einstein project, they are working on Cortana advancement. Further, Horvitz said that ability to read and understand emails will be part of the core roles of the improved digital assistant tool when it rolls out.
Plans to expand Cortana beyond Windows represent efforts by CEO, Satya Nadella, to untie Microsoft Corporation (NASDAQ:MSFT) software to Windows platform, a step that is expected to support for greater adoption. Microsoft has been behind the decades-old Windows OS and success on rival platforms could give the company another growth opportunity, especially in mobile where it has lagged behind.
Staying ahead of rivals in artificial intelligence
Apple and Google also have their versions of digital assistant tools. However, Microsoft is pushing to make Cortana the ultimate intelligent agent that is able to predict the needs of a user. Apple’s Siri mostly responds to requests while Google’s version of digital assistant only offers limited prediction.
According to Microsoft Corporation (NASDAQ:MSFT)’s Horvitz, they are out to define the competitive landscape in artificial intelligence. The company is actually interested in taking the lead in providing services that make life easier, complement human memory and track things. That means that Cortana could remind users when they are supposed to leave for the airport after it read an email in the previous days and understood that the user was planning to fly on future date.
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