Netflix, Inc. (NASDAQ:NFLX) Enters Into Australia And New Zealand As Part Of Its Globalization Plans

Netflix, Inc. (NASDAQ:NFLX) has done what it said in January. The company had talked about its ambitious globalization plan, and the same has been executed today. The company has made its video-on-demand service live in Australia and New Zealand, a move to establish its footprint in Asia Pacific. It is speculated that the streaming service provider is likely to enter into Japan, which could be announced in the coming fall.

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Limited content

Apart from this, Netflix, Inc. (NASDAQ:NFLX) has also revealed its pricing in the two countries. It will charge A$8.99 and NZ$9.99 per month for standard catalog access and A$11.99 and NZ$12.99 per month for HD quality catalog. The company has priced 4K quality stream at A$14.99 and NZ$15.99 per month. However, the viewers in the two countries are offered limited TV series and movies in the beginning. Only 220 TV series and 900 movies will be offered to Australian and New Zealand viewers as against 940 TV series and 6,170 movies made available to the U.S. viewers. The company debated that most of the titles are unique to the region and assured that it is trying to ramp up the selection for the viewers of the two countries.

Will viewers switch over?

One of the reasons for Netflix’s entry in Australia is its big viewership. Till now, most of the Australian viewers accessed the U.S. version of Netflix by modifying their location codes. However, it is to be seen if Netflix’s official entry in the region will make such viewer base to switch over. Also, it appears that Netflix, Inc. (NASDAQ:NFLX) will aggressively follow Asia as its most important destination while it plans to set footprint in 200 countries across the globe by the year 2017. But, the company endeavor would not go without facing competition. The company already has two competitors, named iflix and HOOQ to give it a tough game ahead.

The stock of Netflix, Inc. (NASDAQ:NFLX) was up by 0.54% during the pre-market today at $427.29.



Erica is a graduate of New York University's school of Journalism. She joined US Markets Daily as a general assignment reporter in January of 2008.