No Change As SA (EPA:MLORC) Adds Mac To Its Adware SA (EPA:MLORC) latest release of Java for the Mac has seen the inclusion of adware as part of a default installation of Java for the Mac. This however, does not represent a change in its methods as the unwanted search engine shows up as installed when a Mac user downloads the updated version of Java 8 Update 40. The new changes will see the app installed and configured to their browser, and the New Tab page changed to one, with an Ask search box.

Let this analyst breakdown the obvious technical-indicators for MLORC.

Other changes of note seem to be a change in the developer of the new Ask Search Extension, now listed as chromewebstore12, while the previous developer was listed as APN LLC. This might be greeted, with disdain by over 5 million users of the previous developer’s version.

There exists a fundamental problem, with this Ask search engine, and the company seems to be cognizant of the problem. This is also intriguingly represented by the fact that, almost immediately after launching the search engine, there is an option to uninstall it. The problem for Oracle, with this software is blatant as it does not represent an upgrade to the previous version. There still exists the problem of the ask search page’s poor quality search results, heavily inundated, with Ads. The issue is even more complicated by the fact that, there is ambiguity as to if the ads are those of Oracle or other companies.

This has developed not only disdain, but trust issues amongst the consumers as well.

While Adware is a huge business and has the potential to grow even further, Oracle’s introduction of its partnership, with Java for the Mac is poorly timed. This has come on the heels of Lenovo’s scandal, with the Superfish adware. The sector, however, continued to profit with $1.6 billion in revenue and $311 million in operating income in 2014.

While consumers have made note of the fact that they are not pleased, with the product. In fact, they have made numerous requests to have the ask adware from its Java installer for Windows. It is unavoidable for consumers, but Oracle seems to be gaining a stronger foothold on consumers, even if it is unwitting.

Culver Stinson

Culver Stinson

Stinson is US Markets Daily’s Senior Producer for News & Public Affairs.