Procter & Gamble Co (NYSE:PG) announced that NFL prospects will get free primping. It will be providing makeup artists and hair stylists to prep NFL prospects for draft night. It is a televised event that brings young athletes along with families into the spotlight. They will be given all the services to get the best look for the biggest event of their lives. The primping is also made available to the families. The players plan to express their gratitude towards their families for the years of support.
Smelling good and looks may not be main factors for a 300-pound defensive tackle. However, there is a practice of well-groomed warriors since the 1960s and 1970s. While Procter & Gamble has been trying hard to deal with a sales decline, its grooming segment is performing better than others. The specific segment was the best-performing division last quarter. The performance was measured excluding currency effects.
Procter & Gamble will be trucking in makeup artists and hair stylists to Chicago as prospects reach there for draft night. At the Pantene Salon and Gillette Lounge, the participants and respective families will be provided an array of complimentary treatments and services to prepare for the NFL draft. They will be offered from some of the top professionals in the Chicago including Ishmael Coye who is owner of Hyde Park Salon.
The expert view
Janet Fletcher of Procter & Gamble Co (NYSE:PG) said that for everyone including NFL prospect, the family remains as biggest cheerleader. The encouragement starts right from the time he put on pads in college and moves to NFL draft. The brands such as Pantene and Gillette have always stayed with everyone’s journey and their big moments. The management is thrilled to support the players and families during such an important event in their lives.