salesforce.com, inc. (NYSE:CRM) Eyes The German Market; Aspires To Surpass SAP

salesforce.com, inc. (NYSE:CRM), a reliable cloud based data storage and software service provider has seasoned itself in myriad of aspects. It aims to superiorly overtake the esteemed German company SAP SE (ADR) (NYSE:SAP) primarily on the premises of sales turnover, in the latter’s home turf, in the upcoming years. While being interviewed by a German magazine, the Chief of Europe CRM team conjectured about the company’s upcoming prospects and heights that it would scale in the German markets upright, with immense conviction.

Have analyst identified a ongoing trend in CRM?

What Salesforce Believes?

Wirtschafts Woche (WiWo) quoted the words of Joachim Schreiner, who stated outright that CRM has the potential and the desire to lead the software domain and evolve as the biggest of all software giants in Germany. However, Joachim Schreiner did not share any time frame when the US based CRM hopes to surpass its key rival SAP in sales turnovers.

Schreiner, however, shared the figures of profitability that Salesforce currently is in, and also envisages. He mentioned hat CRM has been growing at an astounding rate; the growth rate being more than 30% in Europe. Germany is one of the key and strongest markets in its continent. Certainly, that is why Salesforce team is bent on prospering in the German market.

Differences In Revenues

In 2014, SAP SE (ADR) (NYSE:SAP) had garnered net sales estimating to $19.2 billion; the company has notched up approximately $2.6 billion of revenues solely from Germany. Salesforce, on another hand, had received $5.4 billion as net revenues, out of which around $1 billion came from the European continent.

A Tight-Fisted Fight On The Cards

salesforce.com, inc. (NYSE:CRM) had less than half the numbers in the European market, than what SAP had in the German market. The task to rebuild strategies and gear up to have the strong German market under the paws and make substantial business may be uphill; CRM has it on priority in its agenda, and the effusing pragmatism and conviction showed by the top executives shows that a good fight is on the cards between the two entities.

About the Author

John is a special projects and general assignment reporter, noted for breaking several exclusive stories.

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