Sirius XM Holdings Inc. (NASDAQ:SIRI) Associates With Pitbull For Private Concert At The Apollo Theatre

Sirius XM Holdings Inc. (NASDAQ:SIRI) recently announced its association with Pitbull at the Apollo Theatre performance. Pitbull shall be performing in the private concert at the Harlem’s most popular theatre. This would be the first time that the subscribers of Sirius shall be able to get a treat for the ears at the special concert, which is accessible through invitation only. The concert can be heard by the subscribers on May 19, 2015 at 8:00 pm ET.

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The Special SiriusXM Pitbull’s Globalization channel

Pitbull shall be performing at his biggest chartbusters and the entire concert will go on air LIVE at the exclusive Globalization channel of SiriusXM Pitbull, which shall be launched on the same day of concert. There is good news for the almost permanent subscribers of the satellite radio channel. Sirius XM Holdings Inc. (NASDAQ:SIRI) will also offer an opportunity to its loyal subscribers to get an entry into the private event.

The Globalization channel, which exclusively is that of Pitbull’s shall be free of commercials and this exclusive channel will give its listeners the feature music sourced from just his music catalogue. Apart from this, the listeners shall be able to enjoy on this channel, Pitbull’s live performances, exclusive and special mix shows as well as his collaborations.

SiriusXM will get a push with Pitbull Association

Being a globally-recognized superstar, Pitbull’s association with SiriusXM through a private performance for the subscribers, will indeed give a push to listenership of the channel. According to Scott Greenstein, the Chief Content Officer & President of the channel, listeners from all across the U.S., shall be able to get accessibility to this Pitbull channel. The channel is meant to showcase Pitbull’s music. At the same time, it will bring to its listeners, a treat of his favourite songs as well.

Pitbull (Armando Christian Perez) calls it an exciting opportunity and an honor to launch the Globalization channel at Apollo Theater, which is much acclaimed at the world level.

Culver Stinson

Culver Stinson

Stinson is US Markets Daily’s Senior Producer for News & Public Affairs.