Sirius XM Holdings Inc. (NASDAQ:SIRI) Launches New Programming For Covering 2015 Masters Tournament

Sirius XM Holdings Inc. (NASDAQ:SIRI) recently announced that it shall launch new programming for the coverage of 2015 Masters Tournament. The programming shall include over 80 hours of original talk show, during the entire week of this tournament. Apart from this, the company also announced about the a total of 24 hours of hole-by-hole coverage that will be absolutely LIVE during the 4 days of 2015 Masters Tournament play.

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Exclusive shows will be hosted by the champions of this tournament who have now retired. Listeners will also get to hear the Augusta National archives audio for the first and foremost. This Masters Week of the channel will be available to the listeners on Sirius satellite radio channel 208, as well as on the Internet and SiriusXM App.

SiriusXM’s Treat to the Listeners and Fans of Masters Tournament

The show organized by Sirius will enable its audience to rejoice the tournament’s history once again. Programming also includes featuring of the highlights as well as legendary champions’ interviews.

As far as the Tournament’s history is concerned, the listeners and fans will be able to hear various features, which will dig into its roots back in 1930s. Interviews with legendary champions of the past, such as Gary Player, Jack Nicklaus and Arnold Palmer from the 60s era, will be available for the audience.

The comprehensive access to 2015 Masters Tournaments

The CCO and President of the company, Scott Greenstein said that SiriusXM will offer a comprehensive coverage of the 2015 Masters Tournaments to its listeners and fans of the game. The special attraction of the entire coverage, Greenstein said, is the historical audio sourced from Augusta National archives. This will help the audience in getting a different angle and point of view of the history of the golf event.

The Masters-targeted programming shall be aired by SiriusXM through the week and it shall also feature some exclusive shows.



Erica is a graduate of New York University's school of Journalism. She joined US Markets Daily as a general assignment reporter in January of 2008.