Starbucks Corporation (NASDAQ:SBUX) will make a decade of coffee related agronomy research available for commercialization. The information released by Starbucks affects the entire coffee industry. The research is on ethical sourcing and sustainability of speciality coffee industry. The research along with Starbuck’s blueprint for transparent and sustainable sourcing will benefit more than a million farmers dependent on coffee for their livelihood.
According to Craig Russell, executive VP of Global Coffee for Starbucks, the company has shown the way for speciality coffee industry. He added that the company had reached its ethical milestone and that the company was defining the way coffee is sourced ethically and sustainably.
In 2004, Starbucks opened its first Farmer support in Costa Rica. In the center experts and farmers worked together. Farmers were given tools and information regarding coffee and increasing productivity.
In 2015, Starbucks will be donating thousands of seedlings developed through research. The research will also be registered at the National Seed Office and will be made available for commercialization too.
Ronald Peters, the Executive Director of ICAFE lauded the commitment of Starbucks in helping speciality coffee community to thrive. He further added that research was needed to stabilize the livelihood of the farmers.
Not only has Starbucks verified 99% of its coffee as ethically sourced, it has also made a lot of advances in agronomy. Starbucks has also worked with various conservation agencies to develop environmental friendly and sustainable agricultural methods.
The developments made by Starbucks did not happen overnight. It has been over fifteen years of research and collaboration by Starbucks to create ethical and more sustainable coffee sourcing structure. The milestone of Starbucks 99% sourcing of coffee ethically is important for the Coffee industry.
Starbucks Corporation (NASDAQ:SBUX) to date has invested more than $70 million in its approach to ethical sourcing. It has also invested in sustainable farming, countering the climate change and long-term crop sustainability.