Toyota Motor Corp (ADR) (NYSE:TM) Camry retained its position as the U.S’s bestselling car the previous month. It was just behind the three full sized pickups which control the majority of US vehicles. Camry held on to its place as it is geared up for the part of the market most popular to drivers and has considerable reputation for high quality.
In spite of being widely admired, Toyota has struggled to drive Camry sales higher at least so far in 2015. As per Motor Intelligence, sales for the first four months rose 1.7% reaching 134,571 cars sold. April sales were down 10.4% from April the previous year to 34,066 most probably due to the market for mid-sized sedans being very crowded.
The Camry starts from $22,970 onwards. It gives 35 mpg in highway driving, which is partly attributed to its small 2.5 liter four cylinder engine. The majority of other car firms have nearly similar vehicles. Among them is the Ford Motor Company (NYSE:F) Fusion which held the 11th position of bestselling vehicle in the US with sales of 24,954 and General Motors Company (NYSE:GM)’s Chevy Malibu sedan with a starting price of $22,190. Honda Motor Co Ltd (ADR) (NYSE:HMC)‘s rival in this segment is the Accord with a starting price of $23,909. The Accord sold 27,251 cars in April give it the 9th position among bestselling vehicles.
Toyota’s prime ranking in consumer research on car quality is a major factor in car purchaser’s decisions. As per the recent 2015 J.D. Power Vehicle Dependability Study, Toyota was placed third among all brands below its Lexus luxury division and Buick. For many decades Toyota has been placed at or close to the top of this and other car quality surveys.
Toyota reputation for high quality is integral to its success. Justifiably Toyota holds three of the ranks among America’s top selling cars. It is pretty likely that the Camry will keep its poll position for a significant time period.
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