Twitter Inc (NYSE:TWTR) has launched a live video streaming feed which lets you broadcast live video to the world.
Twitter acquired Periscope in January, and the app is meant to compete with a similar app called Meerkat. Just like Meerkat, Periscope users receive notifications when people they follow you. Introduction of periscope has given it an instant advantage over Meerkat. Unlike Meerkat, which automatically tweets when someone has begun a live stream, Periscope allows users to keep their networks separate and turn off the Twitter promotion. If users keep the automatic tweet feature on, the tweet will contain a link to the video.
During the live event, a list of viewers appears, each of whom can “send hearts.” A heart is Periscope’s version of Facebook Inc (NASDAQ:FB)’s like or Twitter Inc (NYSE:TWTR)’s favorite. But unlike it peers, Periscope allows viewers to send multiple hearts throughout the stream.
Streaming is possible with just a few taps. During the live recording, users can switch back and forth between the front and rear cameras, share their location, create private streams and block viewers. With one more tap, a user can block replay of a video. Meerkat lacks playback options, and its viewers have been complaining that they usually miss out on broadcasts as they tune in late.
Twitter is said to have purchased Periscope for $100 million in January. The app has been in development for over a year while Meerkat was developed within eight weeks. This hastiness would explain the lack of various well thought out tweaks which are evident in Periscope.
It is clear that the two apps have a huge competition among themselves. Periscope’s superiority doesn’t mean Meerkat will flop. Meerkat is already enjoying over 100,000 users. YouTube has also re-launched its live streaming services. Sure there is a lot of competition, but looking at it from a different perspective, a new tech space appears to be emerging. Or rather demand for streaming services has been created, and these applications are here to offer the supply.