The report about Proprietary User Survey of MKM Partners, which focuses on Twitter Inc (NYSE:TWTR), was recently released. This was the sixth survey of the firm, which focuses on the usage of this social site. An analyst at the firm, Rob Sanderson explains about the results.
Rob Sanderson focuses largely on the random samples, which contain active as well as the inactive users of Twitter. According to Sanderson, Twitter attracted both these kinds of users and there were approximately 2000 responses.
The results of survey
The user experience on a social networking site is dependent on the kind of content being shared or posted. In the survey, it was found that celebrities or the breaking news were leading as the category that interested most of the users. Secondly, the users of Twitter, according to the report, are not restricted to a particular attribute. They are segregated across ethnic demographics, education, age and income.
It was also found that 40% of inactive users had tried to function of Twitter. 25% of the respondents said that they quit Twitter because it did not offer ease of using, while 15% of the users reasoned that Twitter had excess of content, which was the reason they stopped using it.
Addressing the User Experience issues
Twitter Inc (NYSE:TWTR) has recently launched new features like “While you were away and Instant Timeline for addressing the issues of user experience and new user start-up. It was found that 66% of new users that joined Twitter lately noticed this Instant Timeline feature. While just 36% of first-time users on Twitter noticed this feature of “While you were away.”
Out of the Instant Timeline users’ category, 66% users found this feature accurate and very accurate, while 71% found it convenient. 68% of these users ticked the box of helpful and very helpful.
The problem with Twitter
While the number of users on Facebook keep rising, the issue of growth is still relevant with Twitter. This is so because it does not attract new sign-ups, but tries to convert them into the active users, almost immediately.
Sanderson said that the initial results gave a push to motivation because this feedback suggested building or addition of new positions, just before the results of first quarter.