Twitter Inc (NYSE:TWTR) has many at times been accused of being indecisive due to its penchant for experimentation that has gone to harm its popularity in the social media space in terms of new products. The giant social network could slowly bee turning the page on this negative perception, seen by recent offerings in terms of new products.
Newly appointed VP of product Kevin Weil, and VP of Engineering Alex Roetter have already affirmed that Twitter Inc (NYSE:TWTR) remains committed to developing products for users that are easier to use. This likely points to algorithmically generated timeline for new users, which is believed to be in active testing. Video offerings is one of the fronts that Weil notes the company is doing all it can to make it more interesting and interactive.
Twitter Inc (NYSE:TWTR) has already built its own engine for video sharing, which is expected to be of benefit for advertising formats as well as native ad products and brands, something that shareholders have been clamoring for. Clips from the NFLA as well as the NBA are now being shared in huge amounts with the executive affirming that anything you can do on your phone you should be able to do it on Twitter with ease.
DM improvements have fairly been positive much to users excitement allowing most of them to channel messages as they wish. Group direct messaging now allows brands and users to reach specific people and have conversations privately. The hiring of Yoky Matsuoka from Nest with vast experience on analytics has only gone to cement Twitter Inc (NYSE:TWTR)’s ambitions on the analytics front and the push for more relevant infrastructure.
Organizing content and relevance is one of the most unique things that Twitter Inc (NYSE:TWTR) has, according to Weil that remains critically important going forward. Customized algorithmic timelines are expected to be a major focus for Twitter going forward as the network seeks to improve on its interaction levels.
A new look for Twitter Inc (NYSE:TWTR) is reportedly in the pipeline with the homepage being previewed as the company seeks to rediscover itself. Video is to remain a key focus after the axing of a number of existing video services in apps. It remains to be seen if the string of new changes will help position Twitter as an important social platform having been accused of living in the shadow of Facebook Inc (NASDAQ:FB) in the recent times.