Yahoo! Inc. (NASDAQ:YHOO), announced that is now starting its new ‘contact card’ in Yahoo Mail. This news has come on the heels of Google Inc (NASDAQ:GOOGL) announcing revamping of its contacts service yesterday. This new feature is small cards that appear when a user hovers over a person’s name that is in their message. This will allow the user to view information such as the person’s phone number, title, company, as well as providing a link to their social network profiles. The feature will save time by preventing the user from searching through their inbox for this information as it is provided at a glance. However, it is important to note that aspects such as the links provided to the person’s social network sites such as Facebook Inc (NASDAQ:FB) and Flickr is dependent on that person’s privacy setting. The feature does not only allow the user to view contact information, but also allows one to be proactive. One can quickly search for emails coming from that person, composing a new email, adding the person to the address book or even visiting their social profile web page. Additionally, Senior Product Manager, Josh Jacobson, notes that the product will be introduced gradually as opposed to a one-time massive roll out.
Yahoo also announced that this new feature will be powered by the company it acquired last year July; Xobni. The Acquisition price was between $30 and $60 million; the makers of software applications and services are tasked, with making users of Yahoo’s mail inbox experience a user-friendly product. This was to be done by focusing on the persons with you communicate the most via your yahoo mail.
The feature represents something smart, as it will be accurate and up to date information that will be displayed when the user hovers over the contact’s name. The Service will be available to desktop users in the US only.