Amazon.com, Inc. (NASDAQ:AMZN) reported high sales on Prime Day despite the negative reactions from customers on Wednesday.

The Online retailer recorded a heap of sales that day with a 93% increase in sales in the United States. The company also reported a 53% increase in the European sales. The company claims that the huge sale that it registered was bigger than Black Friday sales for 2014.

There was a huge contrast between the sales and the negative comments that were posted on social websites about the quick nature of the process. Most of the complaints claimed that Amazon did not discount most of the highly demanded products. The company’s response was that it has dealt with such experiences for many years, and it made minor adjustments to keep things interesting throughout the night.

Amazon claimed that it offered bigger discounts than those offered on Black Friday. The sales were limited to Prime members, but the online retailer had offered a 30-day free trial period so that anyone could join the service. Adobe Systems Incorporated (NASDAQ:ADBE) carried out a survey where it found that Amazon’s popularity on social media networks had increased by 50% on Wednesday, compared with a monthly average.

Despite the increased popularity, most of it was negative sentiments. People were clearly not happy with the deals offered. 58% of the total sentiments on social media were negative. California recorded the highest chatter about Prime Day with an overall 12% in the United States. Perhaps because they were furious because most of the goodies they were looking to purchase had already been purchased by customers on the East Coast by morning.

As far as social media popularity is concerned, Amazon only achieved 20% of the mentions that Black Friday received. In 2014, Black Friday had 3 million social media mentions while Prime Day had 200,000 mentions. Regardless of the kind of response from social media, the online sales turned out to be a massive hit for the company.