Apple Inc. (NASDAQ:AAPL) is following the footsteps of its rival company, Google Inc (NASDAQ:GOOGL) by introducing its vehicles on Irish and UK roads to generate photographs for its map service.
To avoid privacy issues with regards to the activities, the company claimed that it would blur the license plates visible in the photos captured. They will also blur the faces of people captured in the images. The reference to the images suggests that the company plans to make the application look like that of Google. The news that the firm is working on a map application to rival Google confirmed rumors that emerged in February about the project.
The software and technology company has created a page on its website where it posted the locations that the vehicles will cover in Ireland and the UK from June 9 to June 30. A statement from the site revealed that Apple will drive the cars around the world to record data that will be used to improve Apple Maps. Apple will release some of the data in future updates for Apple maps.
The vehicles are currently going through the streets of Ireland, Birmingham, UK, Dublin, and London in the first phase of the project. Apple Inc. (NASDAQ:AAPL) maps had a bad start when it was launched in 2012. Users complained that the application gave inaccurate data including placing things where they did not belong. Since then, the company has been making improvements. Some of the adjustments made include photos, ratings and reviews from other services like TripAdvisor. There is even a means for businesses to add and improve their information.
At the beginning of the week, Apple Inc. (NASDAQ:AAPL) announced that some new features will be introduced at the end of summer. They will be part of the company’s new iOS 9 software. Transport directions or various cities in London will be provided. Apple hopes that there will not be a repeat of the privacy incidence that happened in 2012, so this time the firm will make sure the data recorded is reviews and edited.