Apple Inc. (NASDAQ:AAPL) Tries To Woo Musicians And Bands For Exclusive Online Streaming Deals

Apple Inc. (NASDAQ:AAPL) is upbeat in streaming music on beats. The company has approached a plethora of musicians – a dozen of them, which includes British bands like Machine and Florence. People who know about the news conveyed that AAPL is interested in signing exclusive deals with musicians in order to popularize beat streaming.

Have technical analyst identified a strong wedge in AAPL?

Apple Approaches Musicians: Sources

The Machine and Florence have already been approached. They would be releasing their albums sometime in June 2015. Apple wants the bands and many other such British bands to sign deals pertaining to limited streaming rights on the respective set of tracks for the bands. The company is also slated to have approached the likes of Taylor Swift and such other partnership endeavours in view of the beat streaming deals. However, when approached, the Apple authorities deterred from commenting.

Subscription Based Service On The Cards: Sources

AAPL will come up with a refurbished and exclusively new Beats Music sometime in the coming months. The service shall be re-launched and cater to the high number of users who can easily avail the service online. Sources who have knowledge on the deal commented that this beats music is subscription based services for individuals and families. Individuals shall have $9.99-a-month subscription, whereas families shall have $14.99 subscriptions per month.

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Another service provider Tidal that launched music streaming services last month with rapper Jay Z into the fore, is trying its best to convince artists in order to sign exclusive content-based deals, trying to fend off competitors like YouTube and Spotify.

In May 2014, Apple Inc. (NASDAQ:AAPL) had purchased music streaming and audio equipment endeavour Beats for a whopping sum of $3 billion. It has robust plans to catch up with the trends of the fast-growing online music streaming industry. All eyes are focussed on how Apple places Beats service, amidst budding competitors in the music industry.


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John Eisler

John Eisler

John is a special projects and general assignment reporter, noted for breaking several exclusive stories.