On Friday, BlackBerry Ltd (NASDAQ:BBRY) announced that it was going to make employee cuts in its mobile phone production business.
The company made the announcement in light of the hard economic times it has been facing especially with low sales. Some of the departments affected include the software and application development division. The firm claims that the layoffs are part of the company’s plan to improve its sales levels, as well as propelling its growth margin.
A month ago the company announced that it was going to shut down its offices in Sweden. The Swedish shutdown would leave an estimated 100 individuals out of their jobs. The company has not revealed whether the new layoffs will include those employees in Sweden. Blackberry has also not revealed whether the Swedish sweep has already taken place.
Blackberry has been struggling to maintain its presence on the mobile device scene amid heavy competition from benchmarks such as Apple and Samsung. The layoffs will influence the company’s presence on the international scene but will be important to maintain low costs and profitability.
Despite the poor performance in the industry, the firm still maintains its pledge to mobile device production, citing that it still has a good loyal following to maintain. The last few months have been important for Blackberry. The company has been launching new devices that it has high hopes for their performance. They are part of the firm’s strategy to keep up with the competition.
The company is also putting its money on its new software that it hopes will increase user productivity and improves overall user experience. Blackberry announced that their intentions were to reroute its resources in strategies that will allow it to make the best of the growth opportunities. At the same time the company plans on improving profitability on all the sectors of the business.
BlackBerry Ltd (NASDAQ:BBRY) also hopes to take advantage of any partnerships that may come its way, particularly with Google.