A new study has reported that Facebook Inc (NASDAQ:FB) has been tracking its users accounts. The study was commissioned by the Belgian Privacy Commission (BPC). The research also states that even logged out users and people who do not have accounts have had their web movements tracked by Facebook through its plugins. Event people who had opted out of tracking had their movements monitored, the report alleges.
According to the laws in the European Union (EU), sites have to ask for user permission before placing cookies. Facebook violated this rule by automatically placing cookies, which track the movements of the user.
The study also recommends that Facebook be more transparent on how it incorporates its user-generated content like Social Ads and Sponsored Stories. The study submits that users should be asked before any access is extended to any other entity.
Facebook Inc (NASDAQ:FB) has denied these claims and stated that it does much more that what the study suggests on its own to protect user privacy. Facebook stated that it has been following industry standards as far as cookies go, and it also allows opting out by users according to well-established practices.
The report comes after a preliminary investigation into Facebook’s privacy and data practices in the EU. The earlier investigation had concluded that Facebook had a complex setting system, which made it difficult for users to navigate through them.
Facebook Inc (NASDAQ:FB) replied to the report citing factual inaccuracies and lack of contact, with the researchers. Facebook Inc (NASDAQ:FB) also complained that they were not contacted by the Commission before releasing the report.
In related news, in UK claimants won the right to sue Google Inc (NASDAQ:GOOGL) over collecting their personal data without their permission. The case is expected to open floodgates of Privacy claims. Now, Facebook Inc (NASDAQ:FB) is in the fray over snooping charges.
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