Facebook Inc (NASDAQ:FB) has been making quite a lot of moves to expand its business model. The company recently reached a deal with IBM to provide cloud based targeted marketing service. Additionally, Facebook has also acquired a deal with Nokia to integrate its Here maps on the social network’s apps. Facebook has also been moving towards an open source model, as it has started to accept contributions and services from developers worldwide.

Facebook has been trying to bring more and more people online, for which it is using the innovative minds of various developers around the world. The company’s platform Internet.org has been attracting developers with low incomes to come and contribute to the social media giant. All the developers need to do is come up with an idea that will help people surfing the internet. The developers also need to provide the technical guidelines and make sure the product is feasible.

Facebook has started using the Here map’s large database of various locations for geo-tagging and targeted marketing experiences. Facebook had tried to acquire a number of different technologies, but none had been performing as good as Here. The deal has not yet been announced officially, so further details are unavailable at the moment.

To improve its targeted marketing experience for both its advertisers and the consumers, the company has reached a deal to integrate marketing and analytics services from IBM. The cloud will provide the advertisers with information about what the users want to view. The cloud, shortlists people, who have interests matching to those of the advertisers requirements. The retailer can then create ads based on the consumer’s locations and climate. Facebook has been paying a lot of attention to its targeted marketing services lately, most of it to compete with its rival Twitter. The recent moves can prove to be game changers in this rivalry of social media marketing.

Facebook Inc (NASDAQ:FB) closed at $77.56 after losing 1.59% on May 5. The company has 2.25 billion shares being traded in the market, with a 52-week range of $56.26-$86.07.