After unveiling Instant Games last year, Facebook, Inc’s. Common Stock (NASDAQ:FB) has again embraced the task of supporting it by introducing a couple of notable new features on it. The gaming platform is primarily for gaming with friends inside the Messenger chat app.
However, Facebook has introduced live streaming through the use of Facebook Live and video chatting with gamers. Facebook’s position in gaming has been declining over the years as a result of people’s shift to mobile. Notably, people are spending more time on the native mobile apps built for iOS and Android devices from where they can access all sorts of games.
But the new feature will help Facebook regain its authority
The debuting of new features by Facebook in its Instant Games is timely. In any case, there are over 245 million people video chatting every month. Hence, the new video chatting feature is expected to attract a large potential audience. The company says that it is excited to start testing the feature sooner than later before it can be introduced early next year.
From the look of things, the social media giant will be doing anything possible in an endeavor to gain back its authority in social gaming. Word has it that the new feature will debut in Zynga’s Words with Friends. It is already offering 20 games across 30 markets and some of the famous titles include Space Invaders and Pac-Man.
The introduction of games provides a great way to connect
Gaming experience does not only introduce competition but it also adds an interactive element. It is worth noting that Facebook’s new feature in Instant Games will throw challenges to other popular video chatting and hangout apps, which are popular among teens and young adults the likes of Microsoft’s Skype.
However, Facebook will have to embrace competition from catch up rivals such as YouTube and Microsoft. Some of these competitors have their own tools and services, which enable them to stream games live. Nonetheless, Facebook has a casual approach towards live streaming of games given that it is more about sharing with friends.