Activision Blizzard, Inc. (NASDAQ:ATVI) ended the session nearly 8% above its previous close, fueled by the success of its gaming title Call of Duty®: Advanced Warfare. The company identified its launch as the ‘biggest entertainment launch of the year. The title outperformed rival video games as well as buzzing movies, music and books released in 2014.
Advancer Activision Blizzard, Inc. (NASDAQ:ATVI) also announced the launch of its free to play mobile game titled Call of Duty: Heroes. The game is available for download on the Windows Store and App Store. The new title brings legendary characters from the fabulous Call of Duty®: Black Ops II and Call of Duty®: Modern Warfare® titles for gamers preferring mobile and tablet devices.
Achievements Worth $10 Billion
Bobby Kotick, CEO of Activision Blizzard, Inc. (NASDAQ:ATVI), said that the Call of Duty®: Advanced Warfare marks the biggest launch of 2014 in terms of revenue. Call of Duty franchise revenues have exceeded $10 billion in global sales, since its launch a decade ago. It compares much better than franchises revenues for movies series like Avengers, Transformers, Hunger Games and Iron Man.
Jeremiah Maza, Executive Producer at Activision Publishing, Inc., said that the Call of Duty: Heroes allows users calling in iconic characters from across the Call of Duty franchise. Users can roll into a new mission from their smartphone or tablet while calling in iconic characters like Mike Harper or Capt. Price.
The mobile addition also allows customizing base and train elite forces and enjoying gaming experiences with friends and other players. It also allows access to a wide range of Call of Duty infantry and drones and teaming up with other players to form alliances.
A $10 Million Milestone
Activision Blizzard, Inc. (NASDAQ:ATVI)’s World of Warcraft gaming subscribers crossed 10 million mark, rising from 7.4 million in September 30, 2014. The company also launched World of Warcraft: Warlords of Draenor, an expansion pact to its original title during the last week.