Albany, New York (09/25/2014) – An invisible war between the aluminium and steel sector for a while is going on, especially for the automobile industry. This is so because more and more auto companies are inclining towards development of light-weight vehicles; especially the trucks, for enhanced pick-up. Alcoa Inc (NYSE:AA), which is the global leader for forged aluminium wheels, might further intensify this unsaid war between the two.

The company recently said that it will soon roll out a truck wheel in Europe with the lightest heavy-duty. This will help the fleets in enhancing the payload, as well as, have better fuel efficiency.

Fleet Partners Selection

Alcoa Inc (NYSE:AA) said that for its Europe launch of the lightest-ever forged aluminium wheel, it is making a selection for the fleet partners. The wheel called the Ultra ONE™ comes packed with the MagnaForce™ alloy and will make an entry in Europe after June 2015.

The Light Weight Demand for Auto-Industry

Across the globe, the fleets are moving towards light-weight aluminium wheels, so as to offer better pick-up, improved fuel efficiency, increased payload and most of all, to meet emission norms.

In this regard, the President of Wheel and Transportation Products unit of Alcoa, Tim Myers said that the new wheels offer “great performance” and the heavy weight that steel wheels offer, has gone too. Also, he added, these wheels “look great.”

According to the company, the wheels will showcase Alcoa Inc (NYSE:AA)’s best wheel technology to Europe. These wheels will help in shedding kilograms, while also, not making a hole in the pockets.

Alcoa already has witnessed popularity and widespread adoption of its forged aluminium light-weight wheels Ultra ONE in some of the vital markets, including the U.S. These wheels were first launched in March 2014. In the U.S., the wheel has been given a green signal for major truck as well as trailer manufacturers.