ATA Inc. (ADR) (NASDAQ:ATAI) is already a leader in delivering advanced testing technologies. However, the company continues to grab the attention, especially for the simple fact that the management of ATA Inc is relentless in making the company the best it can be for customers and shareholders. From brand changes to roll out of new innovative products, there is no reason ATA Inc shouldn’t grab the attention.

Technical analyst have identified strong buy signals in ATAI.

Easy recognition

There are several changes taking place in ATA Inc.(ADR) (NASDAQ:ATAI). Most of what is going on in the company are consumer initiatives aimed at eventually leading to better financial performance. However, the company also recently took a bold step to polish its image and position itself for easy recognition. For example, the company reworked its logo, which it said will enable customers to recognize it more easily. Additionally, the company switched its headquarters location to a new office within Beijing.

The management of ATA Inc.(ADR) (NASDAQ:ATAI) expressed its excitement over the changes and hoped that they will contribute to the growth of the business.

New product launches

In other customer-focused developments, ATA Inc updated on the successful launch of its mobile-based testing solution, Exam Inventory Navigator. It said the application had attracted more than anticipated users, which stood at 400,000 as of the end of 2Q2015. The positive reception of the app left the management hopeful that it could become a hit product in the advanced testing solutions market. In any case, the company is committed to giving students and professional the best testing experience that the market does not currently offer.

Financial highlight

In the most recent quarter, ATA Inc. (ADR) (NASDAQ:ATAI) reported revenue of RMB102.5 million, which was up more than 127% over the same period last year. The huge revenue gain in the quarter was attributed to the timing of the CPA exam, which took place in 2Q this time around compared with 3Q in the previous year.

The company reported that it had cash of about $41.3 million at the end of the quarter and no long-term debt at that time.

Technicals

The recent sharp moves in ATA Inc. (ADR) (NASDAQ:ATAI) in the last 2-3 weeks may give an impression of a lot of volatility taking place in the stock but the real picture is seen from the slope of the Moving Averages. Both the 50 and 200 day moving averages are moving horizontally on the weekly chart and whiplashing over each other on the daily charts, both signifying a sideways consolidation phase for the stock. Expect some buyers from the $2.50-70 area.