AT&T Inc. (NYSE:T) And To Use New Level Of Tracking

AT&T Inc. (NYSE:T) And Verizon Communications Inc. (NYSE:VZ) will use a new level of tracking method applicable at cellular carrier level. It will result in different methods that can be used by customers. As of now, the two companies are involved in the tracking method that monitors the websites visited by the consumers on the mobile phone.

The new system

The new tracking system to be used by AT&T Inc. (NYSE:T) can monitor the internet behavior of customers across different browsers. It will allow the mobile carrier to know the user’s choice of content and browsing behavior. The main objective of mobile carrier is to get the information significant for the third parties. AT&T can sell the information to the advertisers. Verizon has already implemented the system completely while AT&T is testing new tracking system.

The user tracking

Verizon Communications Inc. (NYSE:VZ) is using a tracking system similar to the tracking system being tested by AT&T Inc. (NYSE:T). It has got the feature of semi-autonomous tracking that works during the time when customers are connected to AT&T’s 3G or 4G network. All the mobile carriers want to keep a track on the sites visited by their customers. Also, they want to know the time customers spend on each website. However, users should know how to keep its mobile phone safe.

The tracking system

The tracking method to be used by AT&T Inc. (NYSE:T) will have a code system. The users will have the option to opt out and after that the unique code will change in 24 hours. However, researchers said that AT&T used the similar codes for consecutive days. It even tracked customers who selected to opt out. Verizon Communications Inc. (NYSE:VZ) allows the customers to opt out, and the process is available on its website. The customers of AT&T can make use of the option only after AT&T Inc. (NYSE:T) makes the announcement officially.

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About the Author

Erica is a graduate of New York University's school of Journalism. She joined US Markets Daily as a general assignment reporter in January of 2008.

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