Everything Can Change At Apple Inc. (NASDAQ:AAPL) Except Values, Says Tim Cook

The competition in the smartphone market has increased, market share of companies has come down, they struggle to live up to expectations, but the one that gets the edge over everyone else is Apple Inc. (NASDAQ:AAPL). Competition doesn’t affect Apple neither does the market volatility. It just goes on and on. When reporters asked Tim Cook about this second to none growth, he said that everything at Apple could change, except its values.

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What Else Did He Talk About:

On a question of how Apple has managed to carry on Steve Jobs’ legacy, Cook said that Steve was a great man, one of his kinds. He always thought that people, who thought that they could change the world, often did it. Apple believes in his words, his wisdom and will continue to do so in the future as well.

He used to reject the philosophy that people couldn’t change this world with individual actions. Whenever he got a chance, he called each of his top executives and asked them not to believe in this philosophy. It was the only thing that drove him throughout his life and transformed Apple into what it is today.

Apart from this one simple thought, he installed quite a few other values in the company as well. Apple has always believed in the best. It always wanted to develop only the best product in the world, and for that Jobs felt that the company had to own the world-class technologies that could rule the world. His ideology was to develop great products for people who would do great tasks with the help of these products. Apple Inc. (NASDAQ:AAPL) continues to believe in this ideology even today, and will do the same in the future as well.

In the technology field everyone is driven by numbers i.e. number of clicks, number of units sold, and number of clients acquired, etc., but Jobs never believed in numbers. He just went after innovation and focused on making the best product. Apple continues to do the same, and the result is in front of everyone.

About the Author

Cooper is a graduated from Buffalo State College in New York with a bachelor's degree in Broadcast Journalism.

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