Hilton Worldwide Holdings Inc (NYSE:HLT) recently announced that it will commit to improve the welfare of animals in its international chain of food supply. In this regard, the company announced that it will not be using the cages for chickens that are laying eggs, and also eliminate the gestation crates meant for the breeding pigs.

Have analyst identified a ongoing trend in HLT?

The announcement was made by the company in association with the animal protection organization of the U.S., Humane Society of the United States or HSUS.

Welfare methods to be adopted across all hotels and resorts

The company announced that at first, all the Hilton brands will have to swap the egg usage entirely, through cage free method and the deadline for doing so is December 31, 2017. This will be applicable across DoubleTree, Canopy by Hilton, Conrad Hotels & Resorts, Waldorf Astoria Hotels & Resorts, as well as Hilton Hotels & Resorts. It will be ascertained that none of the chickens are trapped in the cages.

Meanwhile, as far as the pork products are concerned, it will be ensured that all such products are bought from the suppliers who are habituating these breeding pigs in the form of groups and not gestation crates. The deadline for applying this is December 31, 2018. At first, Hilton Worldwide Holdings Inc (NYSE:HLT) announced that such changes shall be applied for 19 countries where these products are available. Thereafter, after the supply is made available online, this method will be used in all additional markets as well.

Company’s responsible sourcing strategy

The company’s actions form a part of its responsible sourcing mechanism at the global level. The primary focus in this regard is that on the animal welfare. In 2014, the company had announced that it shall ban the shark fin sale in its managed and owned properties, across the world.