Ford Motor Company (NYSE:F) Demonstrates New F-15O Pickup to Dealers and Consumers

Albany, New York (09/29/2014) – Ford Motor Company (NYSE:F) showcases the towing and payload capabilities of its F-150 pickup to dealers and consumers. A new program has been started by the company in 26 cities in which the sales consultants of the company have started testing the new trucks and its features. According to the company, the program will carry on through December. Ford is offering 20,000 test drives which consumers can take part in 38 cities from Oct. 11 to Dec. 21. The company is taking along the product experts to explain the features of the trucks.

The company has switched from steel to aluminium and is eager to show the related performance benefits to the consumers who doubt the aluminium being as tough as steel. According to Mike Levine, Ford Motor Company (NYSE:F) spokesman, whether it is shopping malls, or retail stores, consumer drives could happen anywhere.

The new aluminium bodied trucks are lighter but can tow more

Though the trucks have got about 700 pounds lighter in weight than before, these can tow around 12,200 pounds i.e. 900 pounds more weight than steel bodied F-150 trucks. The maximum payload ranges from 2,060 pounds to 3,300 pounds on the 2014 F-150 trucks. According to Chevrolet’s website, Chevrolet Silverado’s two-wheel version can tow 12,000 pounds and pull 1,980 pounds.

Four new engines is being offered by Ford for the new F-150, which includes a new Ecoboost V-6 of 2.7-liter. Any gas mileage figures have not been issued by the company. According to Levine, the truck would be EPA certified in November. Further, Ford Motor Company (NYSE:F) claims that the new truck should produce improvements in the range of 5% to 20% over present truck.

Ford issued performance numbers for its largest engine3

The V-8 engine of 5.0-liter capacity will carry out 385 hp and 387 lb-ft of spin, which is higher than 360 hp and 380 lb. ft. of spin on the present V-8 engine of 5-liter capacity. Ford left the 6.2-liter V-8 for the new truck.

Ford Motor Company (NYSE:F) is in process of conversion of its Dearborn truck plant for production of 2015 F-150. Once the conversion gets over and the production increases, Ford will then close its other Kansas city’s F-150 plant and repeat the conversion in 1Q15.

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John is a special projects and general assignment reporter, noted for breaking several exclusive stories.

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