General Electric Company (NYSE:GE) Link versus Cree’s Connected Soft White

General Electric Company (NYSE:GE) has launched a new model of the connected LED Bulbs that not only saves energy, but also gives users the power to control the bulb using an app on their smartphones. As customers are increasingly tending to save energy, as are companies, more and more manufacturers are turning towards LED bulbs. Although LED bulbs are no longer new, but “connected” LED bulbs are.

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General Electric Company (NYSE:GE) has launched a new model for a connected bulb, as has Cree. GE names its device Link, and Cree calls it Connected Soft White. Both the companies are offering users these new bulbs at prices almost equivalent to those of the usual wall switch LED bulbs. However, the users do need to invest additionally in a ZigBee hub to operate the bulb using their smartphones.

While General Electric Company (NYSE:GE) recommends a small plug-in module, called the Link hub or any of the two Wink hubs, Cree prefers the Wink hub, which is a touchscreen device that fixes on the wall. Nevertheless, the bulbs could operate on any hub that supports the ZigBee connectivity protocol.

Some technical differences between the GE Link and Cree Connected Soft White are as follows. GE rates the Link at 800 lumens of brightness, while Cree’s product is rated at 815 lumens. Both the companies offer a cool color temperature of 2700K for their bulbs.

Apart from this, there are key design differences in the bulbs. Cree’s bulb is constructed using a translucent plastic, and it has horizontal vents cut at the base and top. A seam appears on the bulb as it is lit. General Electric Company (NYSE:GE)’s Link is made up of clear glass dome. The design difference renders the bulbs a significant feature. As LED light is known to be highly directional, Cree’s bulb does a better job at distributing the light evenly across the room. GE’s Link transmits light mostly in the upward direction.

The bulbs are priced at the same rate of $14.97. Nevertheless, both the bulbs can offer huge savings in the long-term.

About the Author

Terrel is US Markets Daily's business news reporter. She joined US Markets Daily after five years as a print reporter.

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