Trending Technology, Video Tracking and Netflix, Inc. (NASDAQ:NFLX)

Netflix, Inc. (NASDAQ:NFLX) is planning to debut its online streaming services in New Zealand and Australia by March 2015. The announcement once again testifies Netflix’s aggressive overseas expansion plans to leverage English-speaking markets in these countries. Following this expansion, Netflix will serve nearly 50 countries and territories.

Earlier, Hollywood Reporter noticed that more than 200,000 Australian customers are already accessing Netflix, Inc. (NASDAQ:NFLX)’s U.S. service by using VPN technology. This geographical expansion will significantly add to Netflix’s project base of more than 57 million subscribers that it expects to achieve by the end of FY14.

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 Emphasize on Original Content

In line with its aggressive expansive strategy, Netflix, Inc. (NASDAQ:NFLX) is also heavily investing on original shows. The company recently announced its plans to bring original series based on Lemony Snicket’s “A Series of Unfortunate Events.” The company also invested to acquire rights to The Crown, which is inside story of Queen Elizabeth II and Britain’s Prime Ministers and the country’s post-war destiny.

During 3Q14, the company launched final season of The Killing and a second season of Hemlock Grove. The company also launched its first series in the comedy adult animated genre with BoJack Horseman. The company is currently producing nine original series around the world and is set to launch Marco Polo on December 12, 2014.

Video Tracking

In a major announcement, Nielsen finally made it clear that it will be tracking viewership for Netflix, Inc. (NASDAQ:NFLX) and Amazon.com, Inc. (NASDAQ:AMZN)’s streaming video services. Nielsen will start tracking viewership information by next month. The service will expand Nielsen’s tracking platform that measures video streams from the DVRs, mobile devices and the web.

This service will provide great boon to industry experts, analysts and competitors to gauge real development within the domain. It is of special importance as both Netflix, Inc. (NASDAQ:NFLX) and Amazon.com, Inc. (NASDAQ:AMZN) restrain from sharing detailed viewership data.

About the Author

Adam is a staff reporter for US Markets Daily Publications & Media, covering foreign affairs and domestic policy.

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