International Business Machines Corp. (NYSE:IBM) is taking a page from the election successes derived from properly analyzed data by creating an application that takes advantage of social media platforms.
As the U.S. presidential elections near. Many media houses and political enthusiasts are gearing up in preparation. Candidates have already intensified their campaigns, and the race is definitely on. One of the most important aspects of the period before the actual date of the elections is the amount of data that is available to the citizens. This is because most people rely on such data to determine which presidential candidate will be their choice.
It is during this period that the candidates have the biggest spotlight, and a lot of information is gathered on them. During the last presidential elections, the team that spearheaded President Obama’s election had carried out intensive data analysis. This greatly contributed to the win. IBM has identified the need for a system that can make such data collection and analysis even easier.
The company has been working on an application that leverages the power of social media to provide reliable information on popularity counts. The system is cleverly designed to collect data from different regions within the country, for example, a particular state. This system brings together various factors and performs an analysis of the public’s response for example based on tweets from each candidate. It also takes the personalities and behavioral responses of the voters into account.
Since it is a smart system, it can identify keywords and categorize them based on various topics and select subjects. The system does all this without any human help. It, therefore, eliminates the hard tasks that would otherwise be placed on the hands of mere mortals. The application is a blend of International Business Machines Corp. (NYSE:IBM) Watson’s intelligence and adaptive listening to come up with a very well designed election application. Finally, the application has been designed to present information in a very clear and precise manner.