Internet giant Google Inc (NASDAQ:GOOGL) is reportedly making plans to provide IOS for Android wear, product of NTT Docomo Inc. This product is in line for a possible debut at Google’s yearly I/O conference to be held further this year.
According to a report made by reputable technology blogger, French tech blog 01Net, the move comes a month after a developer managed to make both software compatible. This saw iPhone users being able to view their notifications Google’s Android-powered wearable operating system.
As a result, Google is in the process of developing an Android Ware enabling Apple Inc. (NASDAQ:AAPL)’s iOS devices to be compatible. Google Inc (NASDAQ:GOOGL)’s developer conference set for month end may be shaping up to be the beginning of a much more intense battle of wearables, especially with the launch of its smartwatch by Apple in April last year. Even more intriguing is the fact that Apple plans to use as its main point during its marketing campaign; the smartwatch connection to iphone. However, Google’s advantage could come in the fact that it can potentially make available a cheaper solution including more variety in style.
If the reports are true that Google is working on such brazen offense by aligning iOS support with its wearable’s, a prompt and massive response from Apple to counteract this would be highly unlikely. The simple reason for this is the fact that Apple plans to market its phone and watch as a package that will see both devices are needed to get an ideal experience. To divert from this strategy would severely undermine the effectiveness of its entire campaign.
What Google plans to do is, offer an alternative to Apple Watch’s features. Features like its animated emojis, heartbeat messaging and wide variety of software made it compatible with iPhone apps. Android Wear could provide a decent alternative. Alternatives include managing basic phone features like calls, email and getting notifications.