Microsoft Corporation (NASDAQ:MSFT) Announces Landmark Sling TV Debut On Xbox One

Today marks a landmark day for Microsoft Corporation (NASDAQ:MSFT) Xbox One. The company recently announced that DISH Network Corp (NASDAQ:DISH) Sling TV will make its debut on the Game Consoles earlier today. This news will be most pleasing to Xbox One owners as the Internet TV Service is now available to them through their console. As an additional sweetener, the service will include a one-month free trial.

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This was first announced in January this year after Microsoft partnered, with Dish in order to allow Xbox One owners access the trial on the console. Of significant importance is also the fact that Xbox One will be the only game console that will be compatible, with the new service when it is launched. Additionally, Microsoft Corporation (NASDAQ:MSFT) will advertise Sling TV on its Xbox displays in its stores. Conversely, accounts of Sling TV can now be set up directly on the Xbox One and does not require registering from a web browser. This speaks volume to the magnitude of strong relationship that has been formed by both companies.

The initiative will allow Xbox One owners to be able to start streaming subsequent to downloading the app. The Xbox One customers will then be able to select from Sling’s main platform. These include the best of its live TV, which has the formidable ESPN Channel, AMC, the Disney Channel, and a plethora of other channels. In an effort to get the new initiative catching on, persons who do not own an Xbox One console can also get a deal as well. New purchasers of the Xbox One will then become eligible for a three months free trial of the Sling TV Internet service.

Microsoft Corporation (NASDAQ:MSFT) can be applauded for capitalizing on a bad relationship between Dish and Sony. What is also interesting is that the company has been revealing the fact that its Xbox One game console will be the first of its kind to pick up Sling TV. Sony on the other hand is looking to rebound from the fallout, with Dish by working on launching its Internet TV service. If this move is successful, it will be a step ahead of Microsoft. However, until then Microsoft is smiling about it feat.



Cooper is a graduated from Buffalo State College in New York with a bachelor's degree in Broadcast Journalism.